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Transforming the Pharma to regain the brand Presence

Healthcare & Lifesciences Industry

Star-Homeopathy is recognized in India as a credible version of alternative medicine, Star Homeopathy wanted to create a cost-effective, stable, and chemical-free mode of treatment for various ailments such as Hair loss, Dandruff, Joint pains, Neck pain, Knee pain, Gastric and duodenal ulcer, Piles, Fissure, Fistula, Asthma, Skin, and respiratory allergies, Sinusitis, Acne, Hyperpigmentation, Psoriasis, Migraines, Headache, Anxiety, and Depression.​

Problem :

Star-Homeopathy had a lot of competition in the homeopathic field. To gain Qualified leads ​ due to less brand awareness & brand supporting firm, CPA was also very high before Star Homeopathy approached RJ Global Solutions.

Solution:

The unique selling point of Star homeopathic such as their website and social media pages such as Facebook, Instagram, Quora are all created and maintained by RJ to target the right audience and right location with the right content.

Summary of solutions:

  • Various awareness campaigns were done for Star-Homeopathy focusing mainly on the benefits of Homeopathic treatments, seasonal flu prevention, and Ailment awareness. ​
  • ​RJ  helped Star-Homeopathy to optimize the Ad campaigns so that pay per click becomes minimum.​
  • Various social media campaigns on various social media platforms including Facebook and YouTube which resulted in increased lead generation.​
  • ​Google Ads to place the brand on the first page. 
  • SEO for star-homeopathy and we made sure that more than 25 keywords were ranked high.​​

Result:

  1. After all the digital marketing done for Star-Homeopathy, there was substantial growth in the lead generation. Initially, the number of leads at the beginning of the campaign was comparatively less, but there was a gradual increase in the number of leads generated per month, and the drop in April was due to the pandemic.
  2. SEO Resulted in most of the keywords being placed on the first page of Google enabling us to introduce newer keywords.​​
  3. Backlinks increased for constant optimization of the search engine and great content.​
  4. Social Media Marketing (SMM) resulted in branding awareness & increases to 3k followers & huge lead generation in 3 months.
  5. Social Media Optimization (SMO) representing how homeopathy can cure various ailments. The campaigns focused majorly on the benefits of treatments, seasonal flu prevention, and Ailment awareness. ​​

Experiences:

We would like to say that a lot of work was done for Star Homeopathy resulting in

  • Increased quality of leads​
  • Greater brand awareness​
  • Higher work awareness​​
  • Significant decrease in cost per acquisition​​

We gained their customer’s trust throughout the entire journey with star homeopathy to serve our customers with digital solutions in this sector.

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