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Top 5 Social Media & Email Marketing Strategies For 2022 Digital Era

Published by Creator on

“Never forget Social media is for reach but email is for revenue”

The two channels are just different ways of reaching your customers and both are a boon for digital marketing pros. Email marketing is the king of the marketing kingdom, with a 3800% ROI and $38 for every $1 spent. Email can help lead prospects down your sales funnel and encourage existing customers to spend more time with your brand.

RJ aims at combining your efforts for both of these channels to shape your overall marketing strategy.

Why does email marketing still work?

Email marketing has an ROI of 4400%. Those companies that utilize email and do it well can enjoy higher sales and a more cost-efficient approach to their marketing overall. The main reason why people wonder if email still works is due to its age.

Benefits of email marketing

The benefits of email marketing are simple, and you have the most potential to reach customers that genuinely want to hear from you. Marketing materials should only be sent to prospects once they’ve opted in to become a subscriber, so you’ll only be sending to people who genuinely want to see your content in their inboxes.

If your brand is struggling to provide a seamless digital experience, you should consider integrating your email marketing and social media efforts. RJ has made it simple for brands to incorporate social media into their email strategy. It’s as simple as drag, drop, and customize.

Top 5 ways to integrate:

1.Inspire people to sign up for your email lists via social

You can promote your brand’s social media profiles in your emails, but you can also encourage social media followers to sign up for your mailing lists. One of the best ways to do this is through the use of Twitter Cards, which allow subscribers to sign up for an email list without ever leaving the social media platform.

Just as you use Twitter Cards to promote your email initiatives, you can use your Facebook page to promote joining your email list, as well.

2.Update your subscriber lists to social networks.

One of the absolute best ways to integrate your email and social media marketing strategies is to upload your subscriber lists to Facebook, LinkedIn, Twitter, and other social media networks.

RJ uses these uploaded subscriber lists to follow subscribers on social media, run promoted social media campaigns for those who are already interested in your brand, or simply create a customer list. Facebook’s Custom Audience Feature is particularly good for this and is used as a tool to increase your success using paid reach.

3.Build a community through custom hashtags.

Social media nowadays seems to be all about the hashtag. If you use the right one on Instagram or Twitter, your post can go instantly viral. Even Facebook and LinkedIn are catching on and integrating the use of hashtags on their platforms as well.

RJ helps you within researching popular and trending hashtags which is a great way to join a community of like-minded individuals, brands would be wise to try and coin their own hashtags to set their community apart from the masses.

4.Showcase social profiles in your emails.

Once the email marketing and social media teams are on the same page, you can begin to figure out ways to further support each other.

RJ helps to increase engagement on social media, which gives subscriber’s value and can help keep them even more connected to your brand. By focusing on the promotion of one social network rather than three or four it makes it easy for subscribers to make a decision about what action to take, such as following your brand on Facebook for updates.

5.User-generated content

The ultimate way to bring your social media marketing and email marketing strategies together is with user-generated content.

People have certain brands that they flock to, for whatever reason, but, when it comes to gaining new prospects, having user-generated content on both your social media and in your email marketing message is the way to go. As great as celebrity endorsements can be, most people would rather choose a product based on the reviews and testimonials left by their fellow consumers.

While social media is a great way to get these customer reviews and testimonials, you can easily share them with your subscriber’s list to help you promote your brand’s products without sounding too “salesy.”

The two channels are just different ways of reaching your customers and both are a boon for digital marketing pros. Email marketing is the king of the marketing kingdom, with a 3800% ROI and $38 for every $1 spent. Email can help lead prospects down your sales funnel and encourage existing customers to spend more time with your brand.

RJ aims at combining your efforts for both of these channels to shape your overall marketing strategy.

Final words,


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